AdAge and WSJ on the iab Leadership Meeting and the Viewability Crisis

AdAge and WSJ on the iab Leadership Meeting and the Viewability Crisis

As advertisers demand more and more certainty about viewers, publishers and ad suppliers feel the pressure. You could sense the tension it causes even when the attendees of last week's iab Leadership meeting weren't talking about it! Randall Rothenberg …

5
Like
Save

Comments

Write a comment

*