AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis

AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis

AppFlood, a mobile ad exchange, on Thursday announced new technology that enables advertisers to buy mobile ad inventory on a CPM (most per mile, or cost per thousand impressions) basis “with a CPI (cost per install) budget.” Here's what it means: CPM …

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