Apple Cuts iAd Prices To Attract Brands, Compete With AdMob

Apple Cuts iAd Prices To Attract Brands, Compete With AdMob

Apple's iAd was the product of the acquisition of Quattro Wireless, which Apple bought for roughly $275 million after it failed to acquire AdMob in a bidding war with Google. Google wound up paying $750 million for AdMob in an all-stock transaction.

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