Apple's crackdown on incentivizing app installs means marketers need new tricks

Apple's crackdown on incentivizing app installs means marketers need new tricks

Companies like Tapjoy, Sponsorpay, and Flurry place ads in other apps, often in gaming apps, which incentivize active users to either watch an app trailer or download a secondary app in exchange for in-game currency. Because the ranking algorithm will

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