Apple's voracious appetite for acquisitions outspent Google in 2013

Apple's voracious appetite for acquisitions outspent Google in 2013

In 2010 Apple acquired Quattro Wireless for $275 million to develop iAd, after Google swooped in to pay $750 million for AdMob. Three years later, eMarketer reported that across 2013, Google's AdMob led U.S. mobile ad sales with $3.98 billion in

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