Brand Chorus Launches the StoryScore Index: a New Measure of Social Media …

Brand Chorus Launches the StoryScore Index: a New Measure of Social Media …

(ADOTAS) New York, NY – August 4, 2014 – Most brands today define the effectiveness of their social media programs using measures of popularity – likes, comments, shares, retweets, etc. While popularity is an important measure, it's not an indication

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