Facebook, Google and the 'game of phones' battle for mobile ad dominance

Facebook, Google and the 'game of phones' battle for mobile ad dominance

Google's 2009 acquisition of AdMob proved to be a shrewd investment as they still currently dominate the mobile ads market, yet they faced a slide of two percentage points to 47% in 2013.(Facebook took 18% of the market in the same period). The

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