Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long …

Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long …

TapJoy: Offers incentive-based model for brand interaction. Appssavvy: Identifies intuitive and natural breaks or actions within the app to act as triggers for ads. Kiip: Rewards users during moments of achievements when using the app. Zumobi: Creates

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