Google Blames Q4 Top & Bottom Miss On FX, Inventory & Opex – Analyst Blog

Google Blames Q4 Top & Bottom Miss On FX, Inventory & Opex – Analyst Blog

The traditional AdSense business is struggling because of policy changes to increase CPC, with newer programmatic and display businesses including AdMob, Ad Exchange and DoubleClick Bid Manager driving the revenue increase at partner sites.

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