Google Broadens Rollout of Fullscreen Ads for In-App Advertising

Google Broadens Rollout of Fullscreen Ads for In-App Advertising

It will soon roll out to all apps that are a part of AdMob, Google's mobile ad network. Less egregious additions to marketers' arsenal are the mobile lightbox engagement ad, which can contain expandable videos, slideshows, maps, and Anchor, which is a …

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