Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR

Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR

Active View supports other Google efforts made in digital advertising that brings awareness to campaigns, such as Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: "We saw a 65% increase last

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Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR

Google Gains Viewable Impressions Accreditation, Viewable Ads Double CTR

Active View supports other Google efforts made in digital advertising that brings awareness to campaigns, such as Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: "We saw a 65% increase last

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