Google's Mobile Sales Chief Says 'Multi-Screen World' Means Marketers Must …

Google's Mobile Sales Chief Says 'Multi-Screen World' Means Marketers Must …

I asked Spero, a former AdMob executive who joined Google when it acquired the company in May 2010, about mobile and the company's multi-screen view of the world — where users move seamlessly between smartphones, tablets, PCs and other devices.

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