Iddiction and Tapjoy: Getting app users doesn't have to be crazy expensive

Iddiction and Tapjoy: Getting app users doesn't have to be crazy expensive

In the wild world of the app economy, there is an overwhelming concern about the cost of bringing users to apps. Budgets can be in the millions now for marketing an app launch, but execs from Iddiction and Tapjoy said at VentureBeat's Mobile Summit

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