Importance of 'opting-in' and engagement seen in mobile app report from Kahuna

Importance of 'opting-in' and engagement seen in mobile app report from Kahuna

The new mobile benchmark report from Kahuna, a Palo Alto based mobile marketing company, is targeted at brands that have launched apps. But the same findings likely have relevance for digital publishers, as well. PN-iPhone Much of what is discussed in …

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