Media Rating Council Lifts Advisory on Viewable Impressions for Display Ads

Media Rating Council Lifts Advisory on Viewable Impressions for Display Ads

NEW YORK, March 31, 2014 (ADOTAS) – The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the

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