Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy

Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy

Mobile ad network TapJoy says it is upfront about being an opt-out model for consumers, and wants to go from “being an advertiser to a sponsor of the content,” said Peter Dille, TapJoy's chief marketing officers. The very words “consumer” and “user

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