Mobile marketing automation leader Appboy scores $15M to increase app …

Mobile marketing automation leader Appboy scores $15M to increase app …

Mobile marketing automation systems use app analytics, segmentation, mobile messaging, and in-app incentives to engage and monetize mobile app and mobile game users. Companies like Localytics, Urban Airship, Tapjoy, Swrve, LeanPlum, DeltaDNA, …

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