Smoke Signals Ahead: Facebook's $19 Billion Acquisition of WhatsApp – What It …

Smoke Signals Ahead: Facebook's $19 Billion Acquisition of WhatsApp – What It …

According to a study done last year by Forrester for mobile ad network TapJoy, current mobile strategies are not providing much value, revealing that 70 percent of people found traditional in-app ads “interruptive.” Companies must create an experience

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