The power of film IP to lower UA costs underlined as Glu releases Hercules game

The power of film IP to lower UA costs underlined as Glu releases Hercules game

Like a long-running tennis rally, it seems that Glu Mobile and Kabam are in a bout of back-and-forth to see who can sign up the most movie licences. Kabam has The Lord of the Rings, The Hobbit, Fast & Furious, The Hunger Games and now Mad Max.

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