Unlocking the Secrets of Entrepreneurial Innovation: How to Create a Killer App

Unlocking the Secrets of Entrepreneurial Innovation: How to Create a Killer App

The most direct way for a new app to build an audience is simply to buy one, or “incentivise” customers to download through an intermediary firm such as Tapjoy. For a fee, Tapjoy will embed an option into a successful mobile game allowing players to 

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