User acquisition may not be sexy, but it's critical in mobile games (part 1)

User acquisition may not be sexy, but it's critical in mobile games (part 1)

Tapjoy found that out when Apple cracked down on its incentivized installs in 2011, and many turned to Android as a result. Last year, as Gree entered the U.S. market and bid up the cost of user acquisition dramatically, developers longed to be featured.

9
Like
Save

Comments

Write a comment

*