What can you learn from Crossy Road's smart monetization layers?

What can you learn from Crossy Road's smart monetization layers?

The game has racked up over 20 million downloads, has made over a million dollars in incentivized video ads on iOS alone, and is in the top 100 grossing in the US, despite the most expensive IAP being a one-time $3.99 coin doubler and character unlock.

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