What does the iOS 9 mobile ad-blocking feature mean for publishers & advertisers?

What does the iOS 9 mobile ad-blocking feature mean for publishers & advertisers?

Apple unveiled iOS 9 at its 2015 Worldwide Developers Conference in San Francisco. And Safari engineer Ricky Mondello tweeted the news that iOS 9 will offer an ad-blocking feature. Seems developers will be able to create extensions for Safari that

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