Which Tech Company Will Win the Next $50 Billion in In-App Ad Spend?

Which Tech Company Will Win the Next $50 Billion in In-App Ad Spend?

After growing 70% in 2014, the in-app advertising market is poised to triple in size by 2018, according to a recent report from IDC and App Annie. I estimate the market to be about $25 billion in 2014 based on an estimate from eMarketer that put in-app

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