Why The Future of Mobile Ad Tech is SaaS: 3 Lessons from Enterprise Software

Why The Future of Mobile Ad Tech is SaaS: 3 Lessons from Enterprise Software

ADOTAS ā€“ Mobile advertising keeps growing by leaps and bounds, so when I argue that mobile ad tech won't be truly transformative until it transitions to a Software-as-a-Service (SaaS) model, some in the industry are bound to be skeptical. But the fact

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