Yahoo's Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Yahoo's Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Just on the heels of Yahoo's lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed.

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