You can lead advertisers to mobile, but you can't make them spend, admits Google

You can lead advertisers to mobile, but you can't make them spend, admits Google

Network revenue was up 4% year-over-year at $3.4 billion on the back of improved year-over-year growth from Google's Ad Exchange and AdMob businesses. Global aggregate paid click growth was up 26% year-over-year while aggregate cost per click was …

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